Betbeto

Context

Betbeto is a complete gaming platform for Sorex, combining Sportsbook, Casino, Live Casino and Virtual Games, designed for the Kenyan market where most players bet from their phones.

Challenge

Four product verticals, dense odds tables and constant promotions, for players who expect speed and need to trust the brand. The platform had to feel energetic without becoming chaotic, and placing a bet had to take seconds.

My role

I designed the experience and the interface end to end: layout and navigation, sports betting pages, the bet slip and dynamic modules, and a bold visual identity across all four verticals.

Key decisions

• Odds first

  Sports pages are built around fast scanning of matches and odds; selecting an odd adds it to the bet slip immediately, so betting takes a few taps.

• Accents with a job

  On a dark interface, yellow and green are reserved for key actions and odds, giving the brand its energy while guiding the eye to what matters.

• One modular system for four products

  Sports, Casino, Live and Virtuals share the same modules and navigation, so players move between them without relearning the interface.

• Engagement built in

  Top offers, Top Winnings and promotional modules are designed as part of the layout, highlighting wins and offers without interrupting the main flows.

Outcome