Turning ideas intoseamless digitalexperiences
With over 10 years of experience as a Product Designer, I blend strategy, simplicity, and a touch of gamification to craft products that are engaging, functional, and memorable.
The Six Steps
My design process follows six clear steps, beginning with a deep understanding of users and their needs. Through research, data analysis, and stakeholder feedback, I ensure the final product truly meets audience expectations.
- 01
Strategy
To build a strong foundation, I define objectives, research the market, study trends, and align success metrics.
Goals & success metrics
- 02
Wireframing
Before refining the details, I build prototypes to test concepts and ensure the content aligns with strategic objectives.
Wireframes
- 03
Usability Tests
By gathering feedback on low-fidelity prototypes and identifying issues, I iterate, define use cases, test, and refine the design.
Test insights
- 04
Design System
A solid design system ensures focus and consistency across products, designers, developers, and teams.
Component library
- 05
High Fidelity Prototype
At this stage, I create an interactive prototype mirroring the final product’s functionality, interactions, and details.
Interactive prototype
- 06
Handoff
Deliverables include an interactive Figma Make prototype and complete design system.
Dev-ready specs
Next level: your project
Got a product to design? Let’s plan the first level together.
Let’s talk ↗
The Six Steps
My design process follows six clear steps, beginning with a deep understanding of users and their needs. Through research, data analysis, and stakeholder feedback, I ensure the final product truly meets audience expectations.
Level 01
Strategy
To build a strong foundation, I define objectives, research the market, study trends, and align success metrics.
Reward: Goals & success metrics
Level 02
Wireframing
Before refining the details, I build prototypes to test concepts and ensure the content aligns with strategic objectives.
Reward: Wireframes
Level 03
Usability Tests
By gathering feedback on low-fidelity prototypes and identifying issues, I iterate, define use cases, test, and refine the design.
Reward: Test insights
Level 04
Design System
A solid design system ensures focus and consistency across products, designers, developers, and teams.
Reward: Component library
Level 05
High Fidelity Prototype
At this stage, I create an interactive prototype mirroring the final product’s functionality, interactions, and details.
Reward: Interactive prototype
Level 06
Handoff
Deliverables include an interactive Figma Make prototype and complete design system.
Reward: Dev-ready specs
10+ years of experience in graphic & web design.
While my current focus is digital product design, my journey began over a decade ago in graphic and web design. From brand identities to responsive websites, I’ve worked on a wide range of visual projects that shaped my eye for detail, aesthetics, and storytelling. This background gives me a holistic approach to design—ensuring every interface is both functional and visually engaging.
Read more ↗Frequently Asked Questions
What does a Product Designer actually do?
A Product Designer shapes digital products from idea to execution. This includes user research, wireframing, prototyping, visual design, and collaborating with developers to ensure the final product is both functional and user-friendly.
What tools do you use in your design process?
I mainly use Figma for UI/UX design, prototyping, and collaboration. I also use tools like Notion (for documentation), Affinity or Adobe Suite (for visuals).
Do you only design interfaces, or do you also work on product strategy?
I work on both. I believe great design starts with a clear understanding of the problem. I collaborate with stakeholders and product teams to define goals, user flows, and roadmaps—long before any pixels are pushed.
Do you have experience in specific industries?
Yes — I’ve spent over 10 years working in the iGaming industry, designing experiences for casino, sportsbook, and gamified platforms. This deep domain knowledge helps me move fast, avoid common UX pitfalls, and design with a strong sense of compliance and user behavior.
Can you work with developers or existing teams?
Absolutely. I’ve worked closely with cross-functional teams in agile environments. Whether it’s integrating design into an existing product or starting from scratch, collaboration is part of my everyday workflow.
Do you only design how things look, or do you also focus on functionality?
Both. A good design isn’t just about aesthetics—it has to work well. I always start with the user’s needs, define the right flows, and then design an interface that enhances the overall experience.
Are you available for freelance work or long-term collaborations?
Yes, I’m open to both. I enjoy partnering with startups, agencies, or tech teams—whether for short design sprints or long-term projects. What matters most is working on something with purpose and impact.
Do you work with Design Systems, even existing ones?
Absolutely. I can create Design Systems from scratch—defining foundations, components, and documentation—or jump into existing systems to improve, scale, or maintain them. Whether you’re starting fresh or need support evolving what you already have, I can help bring clarity and consistency to your product.