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Lucky Duck

Designing a crash game where a character makes the risk feel fun and the rules feel fair.

  • Zero Dash
  • Product Designer
  • 2025 / MVP
  • Web · Desktop & Mobile
# Desktop — Game round
Lucky Duck on a laptop: the duck on its platform, a row of multiplier coins and the bet controls

Context

Lucky Duck is a crash game for Zero Dash built around a fearless duck. Each jump reaches a higher multiplier; if the crosshair hits the duck, the round ends and the bet is lost. Players decide when to cash out.

Challenge

Crash games all look alike and demand split-second decisions. The game needed a personality to stand out, without hiding the numbers players rely on, and it needed to earn trust in a genre where fairness is always questioned.

My role

I covered the whole process, from concept to delivery: a market analysis of existing crash games, the character-driven concept, UI/UX, visual design and animations, the Provably Fair area, and the hand-off to developers for responsive implementation.

Key decisions

  • A mascot that is also the mechanic

    The duck is not decoration: its jumps are the progress of the round and its reactions are the feedback, from confident leaps to comic defeats, adding emotion to every outcome.

  • Numbers always in sight

    Multipliers sit along the path and the cash-out stays fixed and prominent, so the key decision is always one tap away and never covered by animation.

  • Risk the player chooses

    Four difficulty levels, Easy to Nightmare, let each player set their own risk with one control, making the same game work for cautious and bold players.

  • Fairness you can check

    A dedicated Provably Fair area lets players verify every round, turning transparency into part of the product instead of a hidden setting.

# Mobile — Rounds and states
Several phones showing Lucky Duck rounds with multipliers and the bet panel
# Win state
Lucky Duck on a laptop and a phone showing the win screen with the duck and the payout
# Components and assets
Sheet of Lucky Duck UI components, controls, coins and duck animation frames

Outcome

A crash game that is both entertaining and reliable: a recognisable character, clear betting mechanics and built-in fairness, delivered as an MVP with a full set of assets and components ready for development.

  • Game concept and market analysis
  • Desktop and mobile game UI
  • Character animations and assets
  • Provably Fair area